How many rejections have you received lately? I have received many but don't let that get you down. Read your rejection carefully. A rejection can sometimes be a disguise, the editors sometimes give you hints or suggestions if they like the work because they want you to resubmit. Some editors do this initially to 'feel you out' so to speak. They want to know they are receiving work from a hard working author that is willing to commit to a job. Editors need dedication from an author to get the work done. That's why many of them stick to authors they have known for years and ones they trust.
If an editor writes a personal note, that means they are encouraging you to improve on the manuscript. Editors are busy and usually do not write personal notes but if they see something that they think has potential, they will scribble something on the letter. Even though they have rejected your work, they are telling you that you have something here and don't give up until you have polished your work completely.
A form letter, though, is a rejection that is to the point, meaning that they do not want the work at all. In the form letter, if they do mention 'we wish you best of luck elsewhere'. I think they do mean this part. Try another publisher!
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